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“Designer Sawsan Mahmoud works directly with Palestinian artisans to produce the traditional hand embroidery known as tatreez, which she combines with modern designs for her brand Sawsan Designs. “When you, as the designer, are part of the culture, you have a better understanding of [those customers’] values, their way of thinking, their traditions, and therefore you are able to serve them better.” “

https://www.voguebusiness.com/consumers/new-take-on-modest-dressing-as-fashion-week-lands-in-riyadh