Art in each Piece

Founder note

Dear Fashion Enthusiasts,

Welcome to SAWSAN, a proudly Palestinian brand where every piece tells a story of elegance, modesty, and timeless beauty.

My journey began with a passion for design that I nurtured through dedicated training over many years. In 2019, I transformed a small space into the birthplace of my vision, creating designs that blend modesty with modern sophistication. By 2021, SAWSAN was born, dedicated to offering fashion that is not only stylish but also meaningful.

If you haven’t yet discovered our fashion, I warmly invite you to experience the spirit of SAWSAN. Our designs are crafted with unique, timeless patterns that cater to every style, ensuring you always stand out with the artful details we incorporate into each piece. We promise consistency in quality, using only the finest materials and meticulous craftsmanship.

Our mission goes beyond fashion. We cater to the growing demand for modest women’s clothing in the region, and we proudly presented our modern designs at Riyadh Modest Fashion Week on December 15th, 2022. Our collection, featuring exquisite handmade Palestinian embroidery, elevates luxury and uniqueness, bringing world fashion trends to our cherished customers.

At SAWSAN, we are committed to empowering artisan women who keep our heritage alive, providing them with opportunities to support their livelihoods. Their extraordinary craftsmanship is the soul of our brand, making each garment a testament to our shared legacy.

Join us on this journey. Discover fashion that resonates with elegance, modesty, and timeless charm. We are excited to have you as part of the SAWSAN family.

Warm regards,

Founder & Creative Director, SAWSAN



My Story

At SAWSAN, we are dedicated to empowering modest women with fashion that is confident, trendy, and distinctive. Our inspiration stems from a commitment to providing solutions for women who value modesty without compromising on style. Our journey began with the vision of Sawsan, the creative force and brand director behind SAWSAN. With a background in innovation management, Sawsan harnessed her talent for visualizing designs to establish IRIS Designs, the parent company of our brand. Her expertise in business solutions has been instrumental in shaping SAWSAN into a brand that stands for sophistication and artistry. SAWSAN is driven by the desire to serve modest women, not just in our region but globally. Our collections are designed to offer a blend of modesty and modernity, ensuring that every piece is both fashionable and comfortable. Each design is carefully crafted with a keen eye for selecting the finest fabrics and colors, resulting in sophisticated patterns that are always on trend. Our commitment to uniqueness and quality is evident in our meticulous design process. Each piece undergoes multiple prototypes and rigorous testing to ensure it aligns with our vision, brand values, and the high standards of comfort and quality our customers expect. This dedication to excellence ensures that every product we offer is distinct, timeless, and reflective of the artistry we infuse into every creation. At SAWSAN, we aspire to be a leading modest fashion house, offering ready-to-wear and couture fashion at reasonable prices. Our mission is to provide modest women around the world with stylish, sophisticated options that make them feel confident and unique.

Agnes Wilson


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